Question:
How do I best publicise my business?
Studios and workshops
Studios and workshops
If you need local council support to locate studio space and grants for refurbishment or running costs, try to get publicity in the local press to put your needs into the public eye, so that councillors and others will be supporting you before any applications go in.
You could:
• publicise the search for studio or workshop space – locally and regionally
• establish the credibility of the artists involved to potential landlords or sponsors
• publicise the studios as part of a campaign to raise funds for renovations, improvements, reduction in rent or rates, etc
• announce a group's establishment in premises to acknowledge the support of funders or sponsors
• publicise what the building has to offer to the public, to specialists, to potential users, other artists, purchasers, gallery directors, etc
, demonstrations, exhibitions
• promote future projects which need support
• publicise vacant studio space.
Exhibitions
Whether in a public gallery or an ‘alternative' space, an exhibition always needs publicity and promotion, either to supplement what exists or to pin-point a specific aspect. Stages when promotion is needed are:
• promotion to get an exhibition –eg applying to a gallery or ‘selling' the idea of an exhibition to the owner of a disused supermarket. • pre-publicity – announcing in advance that the exhibition is planned, to fundraisers or to link with other activities
• advance publicity – to get coverage in magazines or on TV arts programmes with deadlines months in advance
For the exhibition:• launch publicity – preview, press releases locally, regionally and nationally. • creating a special event to encourage publicists – a press preview, performance or talk, etc. • publicity to announce any fruitful or newsworthy outcome of the exhibition – sales, commissions, other exhibitions and opportunities. • video film of an installation to show curators who were unable to see the show itself. • as well as the more traditional paper form, artists are beginning to use a CD format catalogue to promote an exhibition and as general promotion after the event.
Web promotion
General promotion
Making sure your work is included on indexes, registers and multimedia databases is a valuable form of promotion. These are accessed by a wide range of people including commissioners, agents, curators, collectors and others with work opportunities on offer.
Increasingly, visual artists are looking to the Internet and to World Wide Web pages to promote their work. Although there are still issues to resolve as regards reproduction and copyright rights, the ability to make connections across the globe to new and very large audiences has proved for some artists a risk worth taking.
Residency
Residency
These are the stages which involve publicity and promotion:
• With artist-initiated projects, telling potential hosts what you have to offer.
• Publicising a residency for fundraising purposes.
• Once it's running, using publicity to make contact with interested people – workforce, children and staff, management, local community.
• Alerting press and media – locally, regionally, nationally.
• Publicising highlights or new developments as the residency runs.
• Publicising conclusion of residency – exhibition, completed commission, advantages for participants, value to community, etc.
Commission
Commission
This list of stages in a commission which require publicity includes some points which only apply to large-scale projects.
• Promoting yourself and your work to potential commissioners and clients.
• Publicising the project to raise funds.
• Publicising the project during consultation processes. For a public art commission, this includes through local authority planning and committee processes.
• Publicising major stages of completion and subsidiary events or related work.
• Publicising unveiling of a major piece or first showing of a film or video.
• Promoting the completed commission to specialist press or media for reviews and articles to help your career.
Ceramics Frequently Asked Questions
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How do I fire an electric kiln?
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What Precautions when using dry ingredients?
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What should I keep in mind when designing my studio?
What tools do I need to start potting?
How do I best promote myself and my work?
What safety aspect should I keep in mind when working with glazes?
What should I remember when firing the kiln?
How do I best publicise my business?
How do I make a simple plaster mold?
How do I fire overglazes/lustres?
How do I create fine feature lines?
How and when sholuld I apply underglazes?
Are they Water or oil base stains?
Are any two kilns are exactly alike?
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What is The History of the Way of Tea
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Do I need kiln wash for bisque?
How do I refire a glazed piece ?
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How do I care for my elements?
Does over firing produce poor colour in coloured glaze?s
What are some Black Firing Tips and Tricks?
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automatic kiln sitter, should I trust it?
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What do I need to get started?
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How do I Bisque fire in an electric kiln?
How do I decorate my ceramics?
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How do I care for my new Kiln?
can I draw directly onto a piece?
How do I fire different bodies?
What is the humming in my new kiln?
What should I remember when firing a new kiln?
how do I get the best results in glazing?
How do I prevent dirt on my greenware?
How do I accomodate Clay Storage in my studio?
How do I prevent sagging during firing?
How do I load my brush for applying underglaze?
Why should I use pottery plaster?
How do I prevent glazes from settling ?
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What are some Doing well Quotes?
How do I care for my elements?
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What is the history of Ceramics?
Why do I get black spots in my glaze?
How do I load my kiln for a glaze firing?
| Guru Spotlight |
| Patricia Walters-Fischer |
