Exhibitions

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How do I best publicise my business?

Exhibitions

Whether in a public gallery or an ‘alternative' space, an exhibition always needs publicity and promotion, either to supplement what exists or to pin-point a specific aspect. Stages when promotion is needed are:
• promotion to get an exhibition –eg applying to a gallery or ‘selling' the idea of an exhibition to the owner of a disused supermarket. • pre-publicity – announcing in advance that the exhibition is planned, to fundraisers or to link with other activities
• advance publicity – to get coverage in magazines or on TV arts programmes with deadlines months in advance
For the exhibition:• launch publicity – preview, press releases locally, regionally and nationally. • creating a special event to encourage publicists – a press preview, performance or talk, etc. • publicity to announce any fruitful or newsworthy outcome of the exhibition – sales, commissions, other exhibitions and opportunities. • video film of an installation to show curators who were unable to see the show itself. • as well as the more traditional paper form, artists are beginning to use a CD format catalogue to promote an exhibition and as general promotion after the event.

   

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