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How do I market my ceramics?

Introduction

Publicity is often referred to as "free" media to differentiate it from paid advertising. But anyone who uses it quickly recognizes that "free" is a bit of a misnomer. To be truly successful at Publicity is costly in terms of staff time and effort because the competition is fierce for this free resource. It also takes creativity and salesmanship, so it can't be delegated to just any warm body or volunteer.

   

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Sherril Steele-Carlin