Writing a press release
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Writing a press release
When writing a press release:• keep it short – no more than one side of an A4 page• Choose your paper type and colour, type face and layout to reflect the standards and quality of your work• Choose an ‘angle' to attract the press – human interest for local press, or techniques and materials for the specialists, perhaps your international links for the nationals, etc
• send photographs where possible as visual arts and media work is inevitably poorly represented in words alone• make sure it tells the press WHO, WHAT, WHERE, WHEN with contact name and telephone number, as most journalists follow up by telephone. Having a fax number or email address is increasingly useful.• send the press release to a named person so you can more easily follow up with a telephone call.
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