Press releases
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Press releases
Send different press releases over a period of time, to gather momentum for a project or to emphasise different aspects of it. Don't send too much material – try opening the envelope to see how it feels to receive the publicity material. Paper-clipping the covering letter to the other items so they are read in the right order is more likely to get the recipient's attention. With a group event or exhibition, write a few sentences about each artist. End your press release with ‘Please contact..... if you need more information'. Give day-time and evening telephone numbers and say when you can be contacted – eg Monday-Thursday, 10-4, or after 6.30.
| Guru Spotlight |
| Patricia Walters-Fischer |
