Location
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Location
Location, Location, Location
Although this is a common phrase, prospective owners sometimes choose to ignore it or don't understand what it really means. In a nutshell – you have to open where the money is. Consider city populations and types. Several years ago, it was thought that a town with a population of at least 60,000 people could sustain a studio. In some cases, it could. Yet strong factors include a city's character, its affluence, and whether it is a college town, year-round or seasonal resort. Ask yourself the following:
• Have upper-income families moved to the town to make it their oasis from asphalt, traffic, and noise?
• Do other activities in which families participate, such as movies and shopping malls, exist in the area?
• Is another big city is within an hour's drive? The answers to all these play a part in determining the likely flow of traffic into your studio.
| Guru Spotlight |
| Mary White |
