Building contacts

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How do I market my ceramics?

Building contacts

If you regularly deal with publicity and promotion for visual arts projects, try to build up and keep up-to-date an annotated ‘contacts' list on index cards. Having a ‘named person' on a mailing list can save considerable time and energy when you start to follow up press releases, etc. If possible, put this mailing list onto a word processor which can print out sticky address labels and personalised letters for other promotions. If you store only names and addresses on a computer for your own personal use, you don't need to register under the Data Protection Act. When working with a host organisation on a project, be sure to liaise with the marketing/press/publicity staff over development of promotional material ir order to avoid confusion and duplication of material.



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Patricia Walters-Fischer