Service Orientation Toward the News Media Cultivating a relationship with the Media is based on mutual respect, trust and a continuing service-orientation and follow-through. As said earlier, the news media is a customer, and an important one. If you bring a customer-service orientation to your relationship with them, it will improve your results tenfold. This means shaping your stories to meet their needs, getting information to them quickly when they ask, lining up spokespersons and photo Opportunities on short notice, and making sure that their phone calls are answered immediately by a publicist or other knowledgeable person within your organization.

About LifeTips

Now one of the top on-line publishers in the world, LifeTips offers tips to millions of monthly visitors. Our mission mission is to make your life smarter, better, faster and wiser. Expert writers earn dough for what they know. And exclusive sponsors in each niche topic help us make-it-all happen.

Ask a Question

Not finding the advice and tips you need on this Ceramics Tip Site? Request a Tip Now!

Guru Spotlight

Lynda Moultry

Ever wonder how you could make your life better and more fun? So have tens of millions of fans who have turned to LifeTips for answers over the past decade. We keep the tips, advice, books, podcasts and writing services flowing, so you can keep your life and business growing in the right direction. Upward!