Definition of Success
Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Starting a Ceramic Business and other Ceramics topics.
Definition of Success
A Definition of Success
Realize there are no guarantees in life, and that might go double for business. You can bet McDonald's does their homework before they open a new location, but even that doesn't guarantee success. However, success means different things to different people. To one person, success might mean being able to pay all the bills every month and have a comfortable, if not rich existence. In ceramics, that could mean happiness at not being in the corporate world, being creative, and helping bring the joy of ceramics to others. However, this might be completely unacceptable to another person who wants to make a lot of money, hire a manager and be on vacations often. This situation is very rare and you better be able to gamble your loan on it. You need to determine what you feel is a decent living. This does not mean gross sales, it means your salary. For instance, you most likely won't have a salary of $50,000 the first year or even the second. You might make it the third year if you do everything right and you're lucky. And even then, who's to say what's “right?”The four most critical issues a new owner must face are:
• Location
• Business know-how
• Advertising, marketing, and public relations
• Old-fashioned common sense
| Guru Spotlight |
| Mary White |
