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Because people who are interested invariably follow up by telephone, all publicity items should include:• telephone number• contact name. • any restrictions on contact. Anticipate the following:• If the press arranges to call, is there something or someone to photograph, and someone who can talk about the work or project? • If you are only available at specific times or days do you need to get an answering machine? • If you have been writing to sponsors and some are interested to discuss a project further, do you feel happy about having a meeting with people who may know little about art and who will expect you to ‘sell' them the idea?
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Sherril Steele-Carlin |