Time Utilisation
Read this tip to make your life smarter, better, faster and wiser. LifeTips is the place to go when you need to know about Starting a Ceramic Business and other Ceramics topics.
Time Utilisation
Pre-planning and awareness of the time-scales of those who can help you is the cornerstone to success. If your role is to raise money for the project as well as to publicise it once set up, you may need to allow as long as a year to promote a small to medium-scale project properly. Make a schedule of who you need to contact and when, so you don't miss an important deadline. If you are using publicity to raise awareness and funds for a project, make sure you know who you need to approach and how long each organisation will take to reach decisions about giving money.• To gain national publicity, you'll need to circulate colour and black and white images and information at least six months in advance for glossy magazines, quarterly journals and specialist periodicals or if you are seeking a ‘feature' on a TV arts programme.. For regional publicity, allow at least three months in advance to gain coverage in monthly publications and What's On guides. For local newspapers and radio, make an initial contact around a month in advance to get an editorial feature or interview. Listings can be left until ten days in advance.• If you pay for advertising, you may be more likely to get editorial coverage in the press.• It may be fruitful to go out and meet some of your ‘target' audience ‘face-to-face' to encourage involvement and support for your project; this could include visits to schools, business clubs, etc.
| Guru Spotlight |
| Mary White |
