Media Releases :

*are “released” on the day of your event, or on the day you want to make your announcement.
*are written as a news story would be written, but from your organization's point of view.
*should be 2-3 pages in length.
(at an event ) are usually part of a press packet which contains additional information and background material.
*can also be released on the PR Wire without holding an event
*can be given to selected reporters when seeking a feature or other non-hard news story.

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