Press photographs

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How do I market my ceramics?

Press photographs

When sending out photographs with a press release, an application or a fundraising appeal, choose the most appropriate images for each type of audience. • Photographs should be good quality, in focus, clearly labelled with ‘this way up', name of the artist, title of work, medium, size, date, credit for photographer and return address.• Indicate if they are part of a set or are needed back by a particular date.• Make sure you send the right sort of images to the right places, human interest to the local press, slides of work to glossy magazines and supplements. Keep a record of which images you send to whom in case they ask for more!hen sending photographs by post, protect them from damage with sturdy packing. Not all recipients will automatically return photographs, so if you want them back, send a suitable stamped addressed envelope.

   

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