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Publicity items can be used to Promote you, your work, your services. • Brochure or leaflet – ideally with colour or good black and white examples of work, outline of experience and background, price lists or charges for commissions, workshops, etc, and details of where your work can be seen or is on sale, etc. Can be sent by post or used at fairs and exhibitions. • Covering letter – publicity material is more likely to be read if accompanied by a letter. This personalises the approach and gives a chance to say something of particular interest to the person receiving it. • For two-dimensional work, use a folder with plastic pages to present photographs, press cuttings, statements and other information for a face-to-face situation such as an interview or meeting with a client. • If showing three-dimensional items, acquire a suitable case or container to ensure professional presentation. • Press release to mark a specific occasion – the launch of a business, the making of new work or offer to run workshops.
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