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May 4, 2007, Newsletter Issue #240: Press releases:What's in a Pitch?
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Tip of the Week
What's in a Pitch? Ask: “Is this a good time to talk?” Tell: “What's the story” in 20 seconds or less? Convince and Explain: What's in it for the reporter, for the publication? Why do they need to cover this? Get a lead: If the reporter isn't interested, does he/she know who else might be interested? Typical Pitching Strategies Mail/Follow-up Call/Fax or Deliver/Follow-up E-mail/Send File/Follow up via E-mail or Phone Also consider: Teaser mailings Postcards Tickets and other lures
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