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May 11, 2007, Newsletter Issue #241: News release: Compelling Visuals
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Tip of the Week
Compelling Visuals A great visual can make a huge difference in gaining news media coverage. Most Publications are looking for visuals to fill space and make for an interesting layout. Community newspapers in particular depend on outside photos. TV, too, is driven by visuals, although it needs to be happening right now (referred to as an "actuality"). Take the time to take high-quality, professional photos for your press kit to send out with a cutline (brief description of photo, your event and key people pictured) to community media. The best photos are action-oriented, provocative or include a celebrity. Black and white photos are the standard, but color is increasingly in demand (send color slides). Visuals that generate coverage : Are High quality. Black-and-white photographs are okay, but color is increasingly important. Are dramatic, provocative, and action-oriented. Feature star, celebrity, or locally-significant person. Showcase a new or offbeat look, epitomize the issue, or are metaphorical in nature. Are Properly Labeled and explained (who is the photographer, did you put the source of the image in context?)
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