Hot topics for both consumers and webmarketers on WebmasterRadio.FM
Every Wednesday, 4PM Eastern.
April 27, 2007, Newsletter Issue #239: Press Releases: Service Orientation Toward the News Media
1
Tip of the Week
Service Orientation Toward the News Media Cultivating a relationship with the Media is based on mutual respect, trust and a continuing service-orientation and follow-through. As said earlier, the news media is a customer, and an important one. If you bring a customer-service orientation to your relationship with them, it will improve your results tenfold. This means shaping your stories to meet their needs, getting information to them quickly when they ask, lining up spokespersons and photo Opportunities on short notice, and making sure that their phone calls are answered immediately by a publicist or other knowledgeable person within your organization.
2
About LifeTips
Now one of the top on-line publishers in the world, LifeTips offers
tips to millions of monthly visitors. Our mission mission is to make
your life smarter, better, faster and wiser. Expert writers earn dough
for what they know. And exclusive sponsors in each niche topic help us
make-it-all happen.
