Creative News Angles
With the millions of pieces of information crossing the editor´s desk, a creative, smart news angle can help your story rise to the top of the stack.

As we said, randomly sending out a season announcement is likely to net you nothing. The information is usually too general and not really news (if you´re in business, you should be having a season). What is it about those offerings that are significant to the outside world? Remember, just because it´s significant to you and possibly to others engaged in your art form, doesn´t mean it´s significant to the news media and customers they represent.

Find other interesting, timely, provocative or unique aspects and develop creative ways to pitch them. Start by looking at your season creatively; you may come up with three or four story angles more apt to generate news coverage. For instance, you could pitch a profile of a visiting artistic director to your city magazine, timed to appear with the new season launch. Maybe you have a celebrity actor who will be appearing in your show that could draw the TV stations to your venue. Or perhaps a show featuring a 1910 Dusenberg can be pitched to an auto writer or antiques writer.

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