Keep your cool—no matter what.
Be yourself—your comfort will put the audience at ease. Always stay positive and take the high road. Show compassion and caring whenever possible. Sarcasm always backfires on you. Appear relaxed and comfortable as warranted by the situation. Correct misconceptions or factual errors on the spot. Don't give credence to negatives by repeating them. If you don't like your answer, or you get lost, it's okay to ask to start over (particularly for TV and taped radio interviews).
Tip: Always place a compelling visual with the story.

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