March 30, 2007, Newsletter Issue #235: Ten Publicity Pitfalls to Avoid
Tip of the Week
Ten Publicity Pitfalls to Avoid:
1. Don't think everybody is as interested and informed about your topic as you are.
2. Don't forget to ask yourself "so what?" and "who cares?"
3. Avoid giving too much or too little information.
4. Don't forget that timing is extremely important.Send a news release out too late or too early, and you won't generate the attention you want.
5. Don't forget that a clear concise message and a sense of identity are key.
6. Don't include weak visuals for television and print mediabut it is even worse to have no visuals at all, so make sure you have compelling images on hand.
7. Don't forget to follow up or follow through.
8. Don't forget to research the right news media target; Don't depend on old contacts and lists.
9. Don't forget to Prepare for an interview and know what you want to get out of it.
10. Don't forget to respect the reporterīs needs and/or schedule.
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