February 2, 2007, Newsletter Issue #227: Press Releases: who should be on your media list

Tip of the Week

The following is a summary of who should be on your media list, though your list should continually evolve and change with the media landscape. Print: All reviewers/critics Columnists Section Editors News/Assignment editors Photo desks Zone/bureau editors National bureaus (if you have national news) Managing editors (weeklies) Radio: Reviewers News Director Community Relations Director (PSAs) TV: Reviewers/on-air talent Planning editors/assignment editors Morning Show producers Community Relations Director (PSAs)

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